Scott Attisha's Portfolio

Strategic. Creative. Results-driven.

My Time at Dickens Liquor Shoppe: Building Community Through Marketing and Brand Leadership

When I joined Dickens Liquor Shoppe as Marketing Supervisor, I was stepping into a role that would combine creativity, analytics, and leadership in a retail environment. Dickens is more than a liquor store, it’s a long-standing, community-focused business, and my time there taught me the importance of balancing brand identity, customer experience, and measurable growth.

Leading Marketing Strategy

One of my main responsibilities was developing and executing marketing strategies that drove engagement and sales. From digital campaigns to in-store promotions, I worked to align every initiative with both the store’s growth goals and its role in the community. Through this work, I delivered measurable results, including a 30% increase in social media engagement and a 15% lift in sales during campaign periods.

Building a Community-Centric Brand

Perhaps the most rewarding part of my role was helping establish Dickens as a community-first brand. I worked on rebranding initiatives that emphasized local engagement, storytelling, and customer loyalty. This wasn’t just about selling products, it was about positioning Dickens as a trusted local hub where people felt connected. Seeing the store’s reputation grow in the community reinforced my belief that brands succeed when they stand for something bigger than their products.

Digital Innovation and Team Leadership

I also took on the challenge of building and managing the store’s e-commerce presence. By enhancing the online customer experience, I helped Dickens adapt to shifting consumer expectations and expand its reach beyond the storefront. At the same time, I trained and supervised a team of junior staff, ensuring that the brand’s customer-first values carried through in every interaction. Leading a team in a fast-paced retail environment taught me the importance of clear communication, mentoring, and setting the example.

Lessons Learned

Looking back, my time at Dickens Liquor Shoppe left me with three key takeaways:

1. Community is a brand’s greatest asset. When customers feel a business reflects their values, loyalty follows.
2. Data and creativity go hand in hand. The most successful campaigns combined measurable analytics with innovative ideas.
3. Leadership is about empowerment. Guiding a team to succeed requires trust, coaching, and celebrating wins together.

Looking Ahead

Working at Dickens Liquor Shoppe gave me the chance to apply marketing strategy, digital innovation, and leadership skills in a community-driven business. It showed me how to build a brand that delivers not only sales but also genuine connection. As I continue to pursue roles in marketing and strategy, the lessons I learned at Dickens will remain central to how I approach both business and leadership.